By Professor Suresh Cuganesan
The recent sentencing of UBS rogue trader Kweku Adoboli continues a series of scandals in the financial services sector (think Barclays Bank, HSBC, JP Morgan, Lloyds Bank). However, financial services are not alone in experiencing an increasingly obvious point, trying to maintain if not increase profitability in a down financial market can be incredibly risky.
Striking a balance between risk and return requires leadership and direction from the top – and that is why it is vital that the leaders of tomorrow are equipped with the skills they need, and be able to implement forward-thinking solutions, rather than relying on outdated solutions.
A down market will often provide business with the need to look elsewhere for new market opportunities, often in a hurry. These new opportunities can look very tempting against a backdrop of stagnating or decreasing profitability – and that tempting nature can lead to hurried decisions from managers and CEOs who are blinded by the positives, and fail to consider the risks.


